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Perseus Launches Research Strategy Training Course as Part of Its Expanding Educational Services

New "Foundations of Research" course designed to help customers optimize Web research initiatives and Perseus SurveySolutions®

Braintree, MA (August 18, 2004 ) — Perseus Development Corporation, the global leader in web-based survey and Enterprise Feedback Management solutions, has created a new Educational Services business area that provides businesses and organizations with new training courses for designing and implementing survey research projects. These courses will give businesses the direction and strategic advantage to implement successful market research projects. Alan J. Farias, Vice President of Professional Services at Perseus, is heading the Educational Services Group and conducting the training sessions.

"People need to fully understand the foundations of research and surveying in order to maximize their return on a market research project," said Mr. Farias. "Perseus is pleased to work with our clients on how to utilize our survey tools and understand our products' full functionality in order to meet their business goals."

The training sessions, "Foundations of Surveying," will be offered in the US, Singapore, Toronto, and London. Attendees will learn the role of enterprise feedback surveys in business decisions, receive an understanding of market research vocabulary, learn survey design concepts and proper question phrasing, learn the survey lifecycle and be introduced to methods for reviewing the data that has been collected. A course on data analysis is under development.

"Many people think phrasing a survey question is simple," said Mr. Farias. "For example, hotels will often survey guests, asking them to rate how 'neat and clean' their room was. Well, if their room was neat but not clean, what answer do they give? A poor foundation can lead to invalid and unreliable data, wrong conclusions, and ultimately bad actions. Our job is to make sure organizations understand the proper techniques and strategies that will lead them to business success."

The first training sessions will be held in September in Braintree, MA and in Mississauga and Ottawa, Canada. For more information on Perseus' Training Courses, please contact Perseus Sales at 781-848-8100 or via this online contact form.

About Perseus
Perseus is leading the transition from web survey software to Enterprise Feedback Management (EFM) solutions that help organizations better understand their world. Organizations worldwide rely on Perseus solutions to better identify and meet employee, customer and partner needs, and increase profitability by creating loyal relationships. Perseus products enable business professionals to quickly and easily obtain, analyze, and manage sophisticated enterprise feedback using intuitive web-based software. Perseus SurveySolutions® is a recipient of PC Magazine's Editors' Choice award for web-survey software, and is used by over 22,000 customers worldwide including over twenty percent of the Fortune 100. Perseus is a 2003 and 2004 Inc. 500 company and Deloitte Technology Fast 500 company, and a four-time Deloitte Technology Fast 50 company. Visit for more information.


For more information, contact:

Brian Gendron
SHIFT Communications
Dwight Galler
Perseus Development Corporation
781.848.8100 x265