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Alan J. Farias Joins Perseus Development Corp. as Vice President of Professional Services

Braintree, MA (September 24, 2003) - Perseus Development Corporation, the industry leader in web-based survey research, software and services, has appointed Alan J. Farias to Vice President of Professional Services. Mr. Farias will head Perseus Professional Services group, a new division that encompasses full-service consulting and research support, customized and enterprise-wide research and educational services. Mr. Farias comes to Perseus from IDC where he was the Director of Primary Research.

"The professional services aspect of our business has become increasingly important to our success as a software company," said Rich Nadler, President of Perseus. "Given its importance, we are pleased to welcome Alan to Perseus. His experience in market research will be instrumental in leading our research services groups to success and providing our customers with new services and solutions."

As part of his responsibilities, Mr. Farias will head up two new professional service business areas at Perseus: Educational Services and Respondent Services. The new Educational Services business area will provide customers with new training courses for designing and implementing survey research projects. The new Respondent Services line of business will focus on developing a set of solutions for customers with requirements for respondent recruitment."

"I am pleased to join the outstanding research team at Perseus," said Mr. Farias. "As more and more companies require the latest techniques in survey research and rely on Perseus for complete research service support, I look forward to working with them and managing the team at Perseus to build and deliver the best solutions for our customers."

Mr. Farias has more than 15 years of experience in market research. Prior to his position at Perseus, he was Research Director at IDC where he was responsible for primary research and support of IDC's US-based syndicated research and IDC's consulting practices. He managed IDC's ePanels and developed and implemented a training course in conducting primary market research. Prior to this, Mr. Farias was Research Manager for IDC's highly-regarded publication, Computerworld, where he was responsible for primary research and support of the sales staff. In this capacity, he managed 20-30 individuals responsible for telephone-based market research. During his tenure at IDC, Mr. Farias managed Project Atlas, one of the largest worldwide web-based survey projects conducted up to 1999. The survey resulted in astonishing findings with more than 28,000 respondents giving opinions on how extensively the world wide web was being used.

In addition to Mr. Farias' appointment, Perseus is pleased to announce the promotion of Kacie Harkins to Vice President of Custom Business & Hosting Services, a new business group at Perseus. Ms. Harkins will be responsible for Perseus' custom business and developing business strategies to increase hosting lines of business. She has been with Perseus for three years and during that time as Director of Perseus Research Services, she has managed a wide-range of complex projects and demonstrated excellent client management and technical expertise that is vital in her new position. Ms. Harkins and Mr. Farias begin in their new roles in early September.

About Perseus
Perseus is leading the transition from web survey software to Enterprise Feedback Management (EFM) solutions that help organizations better understand their world. Organizations worldwide rely on Perseus solutions to better identify and meet employee, customer and partner needs, and increase profitability by creating loyal relationships. Perseus products enable business professionals to quickly and easily obtain, analyze, and manage sophisticated enterprise feedback using intuitive web-based software. Perseus SurveySolutions® is a recipient of PC Magazine's Editors' Choice award for web-survey software, and is used by over 22,000 customers worldwide including over twenty percent of the Fortune 100. Perseus is a 2003 and 2004 Inc. 500 company and Deloitte Technology Fast 500 company, and a four-time Deloitte Technology Fast 50 company. Visit for more information.


For more information, contact:

Brian Gendron
SHIFT Communications
Dwight Galler
Perseus Development Corporation
781.848.8100 x265