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Perseus Development Corporation Names New Vice President of Marketing:  Dwight Galler

BRAINTREE, MA (March 18, 2004) - Perseus Development Corporation, the industry leader in Windows-based and PDA-based survey software, announced today that it has appointed Dwight Galler to the position of Vice President of Marketing. Based in Braintree, Mr. Galler will be responsible for the development of strategic product and marketing plans for Perseus’ award-winning software and research services.

Mr. Galler has 20 years of corporate and product brand management experience in technology, consumer, and business-to-business market segments, including nine years in enterprise software. Most recently he was the director of marketing communications for Netegrity, Inc., where he built and managed the company’s first outbound marketing efforts including brand development, awareness, and lead generation programs. He was also involved in corporate-branding exercises including research, focus-group testing, and positioning development for the company. Prior to this position, Mr. Galler directed the corporate marketing efforts for Baan Midmarket Outsourcing. He has also held marketing and advertising positions with Inso Corporation, Bombaci + Mitchell Direct Marketing, S&N Advertising, and Kenyon & Eckhardt Advertising. Mr. Galler has been very involved in implementing marketing campaigns, developing successful corporate and product branding strategies, and managing new product launches.

"The addition of Dwight to our team comes at a key time as we position the company for worldwide growth," said Jeffrey Henning, Chief Operating Officer of Perseus. "Dwight’s extensive experience in product and brand management will be invaluable as the company continues to expand its role as the forerunner in Web survey software and research."

Perseus has opened three new offices in the last five months in response to the increasing demand for Perseus’ products and services. In March, Perseus opened Perseus Canada, Inc. in Toronto, Ontario. During Q4 2003, Perseus formed a Singapore-based corporation, Perseus-Asia Ltd., and in December Perseus opened an office in St. Joseph, Michigan, to support customers in the Midwestern US.

About Perseus
Perseus is leading the transition from web survey software to Enterprise Feedback Management (EFM) solutions that help organizations better understand their world. Organizations worldwide rely on Perseus solutions to better identify and meet employee, customer and partner needs, and increase profitability by creating loyal relationships. Perseus products enable business professionals to quickly and easily obtain, analyze, and manage sophisticated enterprise feedback using intuitive web-based software. Perseus SurveySolutions® is a recipient of PC Magazine's Editors' Choice award for web-survey software, and is used by over 22,000 customers worldwide including over twenty percent of the Fortune 100. Perseus is a 2003 and 2004 Inc. 500 company and Deloitte Technology Fast 500 company, and a four-time Deloitte Technology Fast 50 company. Visit perseus.com for more information.

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For more information, contact:

Brian Gendron
SHIFT Communications
617.681.1226
bgendron@shiftcomm.com
Dwight Galler
Perseus Development Corporation
781.848.8100 x265
dgaller@perseus.com

 

 

 

 

 

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