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Carl Henning Joins Perseus Development Corp. as Vice President of International Operations

Braintree, MA (October 22, 2003) - Perseus Development Corporation, the industry leader in web-based survey research, software and services, has appointed Carl Henning to Vice President of International Operations. Mr. Henning will be responsible for creating and managing an international presence for Perseus and managing the international sales network through distribution channels, resellers, and joint ventures, including the delivery of support, training, and services.

"Carl's leadership and proven track record in developing and implementing sales and distribution strategies worldwide are assets to Perseus as the company expands its worldwide distribution network," said Rich Nadler, President of Perseus. "His extensive software marketing experience and skills in global channel sales management will be instrumental in helping Perseus forge new relationships and build a strong international sales network."

"It is an exciting time to join Perseus as the company releases new products and is recognized as an Inc. 500 and Deloitte & Touche Technology Fast 500 company," said Mr. Henning. "I am committed to helping the company achieve its goal of delivering survey software solutions to regions worldwide that can capitalize on a product supporting multiple languages and multiple research needs."

Mr. Henning joins Perseus with more than 10 years of global software marketing experience with extensive hands-on experience in sales, service, support, training, marketing, technical, and executive management. He has a strong background in both technical and marketing disciplines. Prior to his position at Perseus, he was Vice President of Marketing for Panoramix Services where he was responsible for marketing Panoramix services for industrial automation marketing consortiums. Prior to this, he was Senior Vice President and General Manager for the Avantis Business Unit of software developer, Wonderware Corporation. In this position, he led a business unit that sold software and services through direct sales staff and channel partners. He established a highly successful action plan to improve sales and support that increased customer satisfaction from 34% to 100% in 15 months.

Mr. Henning's career also includes management positions with Lanex Corporation, Eurotherm Controls, Inc., and NRM Corporation. He has developed and administered a systems integrator program and an educator program. He has led distributor contract development, new product roll outs to distributors, and has arranged localization of products and manuals.

Mr. Henning begins his new role with Perseus in October. He will be based in Braintree, MA.

About Perseus
Perseus is leading the transition from web survey software to Enterprise Feedback Management (EFM) solutions that help organizations better understand their world. Organizations worldwide rely on Perseus solutions to better identify and meet employee, customer and partner needs, and increase profitability by creating loyal relationships. Perseus products enable business professionals to quickly and easily obtain, analyze, and manage sophisticated enterprise feedback using intuitive web-based software. Perseus SurveySolutions® is a recipient of PC Magazine's Editors' Choice award for web-survey software, and is used by over 22,000 customers worldwide including over twenty percent of the Fortune 100. Perseus is a 2003 and 2004 Inc. 500 company and Deloitte Technology Fast 500 company, and a four-time Deloitte Technology Fast 50 company. Visit for more information.


For more information, contact:

Brian Gendron
SHIFT Communications
Dwight Galler
Perseus Development Corporation
781.848.8100 x265