Internet World Magazine Releases Results of Capital Investment Survey
Key Findings: Business Technology Spending Increases, Top Executives More Involved
DARIEN, CT (March 25, 2002) - Corporate technology spending is up in a number of key categories, according to the results of a Capital Investment Survey recently conducted by Internet World magazine, a Penton Media (NYSE: PME) business publication, in collaboration with Perseus Development Corporation, the web survey software developer. Administered to 30,0000 Internet World subscribers, the survey was developed to assess business technology investments and brand preferences among executives at large and medium enterprises. 56% of respondents work for companies with more than $100 million in revenue, with 36% representing top level management.
40% of those surveyed indicate that their overall budget for business technology products and services has increased from 2001 to 2002. In addition, the largest increases will go toward investments in server hardware (38%) and enterprise security (32%), with the largest companies (technology budget greater than $250 million) more likely to invest in enterprise security than in any other categories. The majority indicate these purchases are most likely to be made within the next six months.
Another key finding of the study is the growing involvement of C-title executives in the decision to purchase business technology products and services once the strictly the domain of corporate IT departments. 63% of CEOs, Presidents, COOs, Partners and owners surveyed give final purchase approval, indicating a more active and strategic role on the part of top level management in the technology spending decision making process.
"The results of the Capital Investment Survey have confirmed what we believe and have made the focus of Internet World magazine," states Phil Ripperger, Publisher, Internet World . "Management’s relationship to information technology has changed. Now used to achieve a much wider range of business imperatives, technology has become an important component of every enterprise strategy, thus pushing the decision making process right up to the top of the corporate chain of command."
The study also revealed that even within our changing economic environment, key brands continue to maintain their leading role. Focusing on specific vendors within each product area, traditional industry leaders still maintain their edge, even as the market becomes diluted with competitors trying to breaking into the market.
Asked to rate their preference for business technology solutions vendors, using a five-point scale, respondents selected Oracle Corporation as the top pick in two categories, CRM (38%) and eProcurement (32%). IBM (27%) was the first choice in eBusiness Consulting as well as Enterprise Storage (38%) and Microsoft (37%) came out ahead in the relatively new category of Web Services. Symantec (43%) was the most preferred vendor for Enterprise Security and SAS (22%) came in as top choice in the area of Business Intellligence/Data Mining. In the Server Hardware category Dell beat out such heavy weight contenders as Sun Microsystems and Compaq with 57% of respondents selecting them as their preferred vendor.
Internet World is the business technology publication for enterprise management with monthly circulation to 200,000 qualified CXOs and line-of-business decision makers. The magazine provides information and insights necessary to make effective strategic management and purchasing decisions to drive businesses’ Internet initiatives. Internet World is a BPA-audited, Intelliquest measured publication. For more information visit http://www.internetworld.com/.
About Penton Media
Penton Media (NYSE: PME) is a leading, global business-to-business media company that produces market-focused magazines, trade shows and conferences, and Web sites. Penton's integrated media portfolio serves the following industries: Internet/broadband; information technology; electronics; natural products; food/retail; manufacturing; design/engineering; supply chain; aviation; government/compliance; mechanical systems/construction; and leisure/hospitality. For more information, visit http://www.penton.com.
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Perseus is leading the transition from web survey software to Enterprise Feedback Management (EFM) solutions that help organizations better understand their world. Organizations worldwide rely on Perseus solutions to better identify and meet employee, customer and partner needs, and increase profitability by creating loyal relationships. Perseus products enable business professionals to quickly and easily obtain, analyze, and manage sophisticated enterprise feedback using intuitive web-based software. Perseus SurveySolutions® is a recipient of PC Magazine's Editors' Choice award for web-survey software, and is used by over 22,000 customers worldwide including over twenty percent of the Fortune 100. Perseus is a 2003 and 2004 Inc. 500 company and Deloitte Technology Fast 500 company, and a four-time Deloitte Technology Fast 50 company. Visit perseus.com for more information.
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