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Perseus Development Corporation Names Three Executives to Senior Management Team

BRAINTREE, MA (August 16, 2000) - Perseus Development Corporation, the industry leader in web-based survey research, software, and services, today announced that Bob Kazarian, Jack Brown, and Jack Boyles have joined its senior management team. These three executives will help the company manage growth into new markets as the software leader for web-based market research surveys.

"These executives bring a broad range of complementary experience to our rapidly growing company," said Richard Nadler, President of Perseus. "Bob Kazarian’s experience in business development, Jack Brown’s proven sales leadership, and Jack Boyles’ financial management expertise will enhance Perseus’ current leadership position and provide a strong management foundation for future growth."

Bob Kazarian, a visionary in market and channel strategy development, will focus on developing Perseus’ ASP product and channel strategy. Jack Brown will oversee Perseus’ enterprise service sales organization targeting Fortune 500 companies, which currently includes such clients as MSN, EMC, the NBA and Golf Online. Jack will also expand the company's presence in new markets such as consumer goods, government, and education. Jack Boyles, a seed capital investor in Perseus, will take on the responsibilities of CFO of the company.

Robert Kazarian has many years of experience in strategic consulting. In 1992, he founded Charles River Strategies, a strategic consulting firm which assists high technology companies in successfully introducing new products and services to market. Under Bob’s direction as CEO, Charles River Strategies grew to become a leading global consulting firm servicing clients including IBM, Cisco, Alcatel, and Federal Express. In 1998, the company was acquired by the London-based WPP Group (NASDAQ: WPPGY), a global communication services company. Bob is a member of IBM’s Small Business Technology Advisory Board.

Prior to his appointment at Perseus, Jack Brown was founder and CEO of the Robert Francis Group, an IT consulting firm in Westport, CT. He organized a successful leveraged buy-out of the company prior to joining Perseus. Prior to this, Mr. Brown co-founded the Meta Group in 1989. His charter was to build a national sales force and a revenue stream based on an annuity formula that allowed Meta to position itself for a successful IPO on December 1, 1995. Prior to this, he founded and directed Compete Technologies, a strategic consulting company in 1987 and before this, was vice president of sales for the Yankee Group.

Mr. Boyles is a seasoned business strategy consultant and experienced financial manager. He recently completed the sale of WDC Holdings, a firm he co-founded to acquire and rationalize distressed middle market companies. Prior to founding WDC, Mr. Boyles worked with a wide range of telecommunications, software and other information technology companies as an independent consultant and as a consultant for the Information Technology Group of Mercer Management (previously Temple Barker & Sloane).

About Perseus
Perseus is leading the transition from web survey software to Enterprise Feedback Management (EFM) solutions that help organizations better understand their world. Organizations worldwide rely on Perseus solutions to better identify and meet employee, customer and partner needs, and increase profitability by creating loyal relationships. Perseus products enable business professionals to quickly and easily obtain, analyze, and manage sophisticated enterprise feedback using intuitive web-based software. Perseus SurveySolutions® is a recipient of PC Magazine's Editors' Choice award for web-survey software, and is used by over 22,000 customers worldwide including over twenty percent of the Fortune 100. Perseus is a 2003 and 2004 Inc. 500 company and Deloitte Technology Fast 500 company, and a four-time Deloitte Technology Fast 50 company. Visit for more information.


For more information, contact:

Brian Gendron
SHIFT Communications
Dwight Galler
Perseus Development Corporation
781.848.8100 x265