Perseus Continues Global Expansion with the Establishment of Perseus Nordics
-- Perseus Nordics to Service Market Demand for Enterprise Feedback Management (EFM) Solutions As Market Adoption Increases in Sweden, Denmark, Norway and Finland --
Braintree, MA. - May 23, 2005 – Perseus, the global leader in Enterprise Feedback Management (EFM) solutions, announced today the establishment of Perseus Nordics AB, to provide sales, technical support, training and professional services to clients in the Nordics region. With a successful track record selling and implementing Web survey applications for multi-national corporations and government entities, Perseus Nordics AB will further solidify the Company's growing traction in the European market. The opening of the Nordics office follows Perseus' recent expansion in Singapore, the UK and Canada.
"The establishment of the Nordics office is another step in our evolving global strategy to deliver the value of enterprise feedback to our global customers and is a testament to the growing market adoption of EFM," said Ben Smith, Director of International Operations for Perseus. "Already counting new clients in Sweden and Finland on its roster, Perseus Nordics is off to a strong start and is well positioned to support global organizations looking to realize the value of web-based feedback management systems."
Bjorn Linder has been appointed Vice President of Perseus Nordics AB, where he will apply his considerable background in customer care, sales and telecommunications to establishing global momentum for the company's SurveySolutions®/EFM application, which has already gained the attention of customers in Sweden and Finland. Mr. Linder has more than fourteen years of experience selling and marketing telecommunications solutions and meeting the needs of global customers. His background includes sales and management roles with BT, a leading provider of communications solutions; and Telia, a provider of mobile communications, Internet, data communications and fixed telephony.
Perseus' global expansion reflects the growing demand and adoption of EFM and the company's focus and commitment to meeting the needs of its growing customer base with SurveySolutions®/EFM. This new generation of enterprise feedback management provides organizations with a powerful enterprise-wide web survey system that supports collaboration in survey design and reporting and a workflow process that enables organizations to ensure consistent survey quality and enforce respondent privacy and IT security policies.
"Organizations are getting back to fundamentals and are investing in solutions that provide richer feedback on customer needs and essential business initiatives," said Rich Nadler, President of Perseus. "Bjorn and his team will be instrumental in helping us mirror our success in North America in the Nordics and will ensure that we continue to offer our Nordic customers the products they need to quickly and easily obtain, analyze and manage sophisticated enterprise feedback."
Perseus is leading the transition from web survey software to Enterprise Feedback Management (EFM) solutions that help organizations better understand their world. Organizations worldwide rely on Perseus solutions to better identify and meet employee, customer and partner needs, and increase profitability by creating loyal relationships. Perseus products enable business professionals to quickly and easily obtain, analyze, and manage sophisticated enterprise feedback using intuitive web-based software. Perseus SurveySolutions® is a recipient of PC Magazine's Editors' Choice award for web-survey software, and is used by over 22,000 customers worldwide including over twenty percent of the Fortune 100. Perseus is a 2003 and 2004 Inc. 500 company and Deloitte Technology Fast 500 company, and a four-time Deloitte Technology Fast 50 company. Visit perseus.com for more information.
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