Perseus Launches On-Demand Enterprise Feedback Management (EFM) Webcast
Webcast Features Key Industry Analyst and Customer Case Study from Hughes Network Systems
Braintree, Mass. – January 26, 2006 – Leading the transition from web-survey software to Enterprise Feedback Management (EFM) solutions, Perseus (perseus.com) today announced the launch of its new on-demand webcast, "Transitioning from Web Surveys to Enterprise Feedback Management Solutions," featuring Esteban Kolsky, Research Director at analyst firm, Gartner, Inc., and including commentary from Perseus and Hughes Network Systems. The 30 minute educational webcast discusses the current transition away from stand-alone desk-top survey applications to next generation EFM systems that provide a centralized framework for organizations to quickly obtain and analyze feedback to identify and meet customer, partner, and employee needs. The webcast can be accessed on the IT World web site.
Unlike traditional focus group, paper and phone-based market research, web surveys provide a rapid, yet detailed account of audience perceptions, opinions, and preferences. The webcast details how transitioning from web survey software to EFM solutions enables organizations to accurately access audience needs, enhance customer service initiatives, improve loyalty, maximize satisfaction, and optimize business growth. "Moving away from traditional, stand-alone implementations toward the consolidated enterprise-wide use of feedback can add strategic value and reduce costs," said Kolsky in his May 2005 report, "Make the Transition from Surveys to Enterprise Feedback Management."
In addition to Kolsky's research, Jeffrey Henning, COO and CTO of Perseus, provides a brief history of the web survey market, discusses the challenges associated with web surveys, and explains the business goals and applications of EFM. Viewers will learn how:
- Today's enterprise web survey applications are easy to use and deploy, while providing centralized control, management and reporting of the entire survey process.
- Consistent enterprise feedback can steer an organization with precision for a fraction of the time and cost of traditional market research.
- EFM solutions help supplement CRM's failure to capture the customer "whys" – what they want, how they feel, etc.
- EFM enables effective process enhancement and compliance by filling the critical feedback requirements of business process certification.
Anida Carpenter, Consumer Research and Business Intelligence Manager at Hughes Network Systems, the world's leading provider of broadband satellite network solutions for businesses and consumers, rounds out the webcast by highlighting the company's use of SurveySolutions®/EFM to automate multi-department enterprise feedback management initiatives, increasing overall customer satisfaction scores by 40 percent.
"Traditionally, companies with loyal customers generate higher profits than their competitors. As a result, many businesses are relying on EFM to better understand customer needs – by far the most effective way to improve loyalty," said Dwight Galler, Vice President of Marketing at Perseus. "This webcast provides organizations with an excellent overview of why and how organizations are expanding web survey strategies throughout the enterprise for customer and employee satisfaction, new product feedback and ideas, market research, business process enhancement, and corporate compliance."
The webcast can be accessed on the IT World web site.
Perseus is leading the transition from web survey software to Enterprise Feedback Management (EFM) solutions that help organizations better understand their world. Organizations worldwide rely on Perseus solutions to better identify and meet employee, customer and partner needs, and increase profitability by creating loyal relationships. Perseus products enable business professionals to quickly and easily obtain, analyze, and manage sophisticated enterprise feedback using intuitive web-based software. Perseus SurveySolutions® is a recipient of PC Magazine's Editors' Choice award for web-survey software, and is used by over 22,000 customers worldwide including over twenty percent of the Fortune 100. Perseus is a 2003 and 2004 Inc. 500 company and Deloitte Technology Fast 500 company, and a four-time Deloitte Technology Fast 50 company. Visit perseus.com for more information.
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