PalmSource Conference and Expo Features WideRay On-Location Wireless Data Services Platform
WideRay Unveils Latest Class of Functionality for Lead Retrieval and Survey Integration on Palm Powered Devices
SAN JOSE, CA (February 5, 2002) - WideRay's On-location data services powered by the Jack (TM) mobile caching server platform are showcased at the PalmSource® Conference and Expo, the annual gathering of the Palm Economy, taking place this week in San Jose. PalmSource participants can use WideRay's platform to download a comprehensive show guide, submit evaluations, request more information from exhibitors and even vote for the top new products at the event - all from their Palm Powered handheld devices.
"PalmSource provides a unique forum to share visions on industry trends, discuss innovation and preview new technologies that demonstrate the flexibility of the Palm OS platform," said Gina Clark, vice president of marketing for the Palm OS subsidiary of Palm, Inc. "WideRay's platform dovetails precisely with these goals, allowing us to showcase on-location data services with Palm Powered devices and to provide an important service to participants."
WideRay's Jack mobile caching server is a compact device that beams on-location content and applications to handhelds such as Palm (TM) handhelds or Compaq iPaqs. The Jack supports multiple simultaneous handheld users and eliminates the need for on-site configuration. At PalmSource, WideRay is unveiling the latest class of software functionality that allows developers to implement two-way on location data services.
"We're constantly expanding the functionality and flexibility of the WideRay platform and PalmSource provides a perfect opportunity to release some of these features to the public," said WideRay CEO Saul Kato.
The latest release of WideRay's platform can be easily integrated with third party applications to expand uses of the system. For example, MobileForms - a software product developed by Perseus Development Corporation that allows web-based surveys to be deployed on handhelds - has been seamlessly integrated into WideRay's interface at PalmSource, allowing attendees to download surveys, fill out results and upload data back to a Jack.
"Working with enterprises to gather intelligence and information through surveys means you need to have multiple collection points," said Jeffrey Henning, CTO of Perseus Development Corp. "Integrating with WideRay's platform allows us to elegantly capture results on location and provide that data to our customers."
Approximately 20 Jack mobile caching servers will be deployed at PalmSource throughout the San Jose Convention Center. These servers will be used to distribute general show information - such as the conference agenda and surveys - as well as to collect data from users who opt to submit results. Jacks are also the lead retrieval platform selected by the event organizers and are incorporated into many exhibitor booths. These exhibitors can distribute product literature, or their own Palm OS applications, and can collect contact information from attendees.
"The WideRay platform not only provides an incentive for people to come to our booth, but it also allows us to capture leads and follow up with potential customers after the event," said Andrew Eisenberg, Publisher of Handheld Computing Magazine and CEO of Handheld Media Group. "Multiple users can download an electronic copy of our magazine and upload their contact information to the same Jack server, providing us a hassle-free way to identify new readers."
WideRay has created the Jack (TM) mobile caching server for delivering on-demand, on-location content and applications to handheld devices via short-range wireless technologies. WideRay provides an integrated hardware and software platform, enabling enterprises to easily deploy on-location wireless data services. The company's focus is on creating more efficient ways of getting people the information they want and need, when they want it. WideRay is privately held and located in San Francisco, California. For more information about WideRay, please call (415) 263-2800 or toll free at (877) WIDERAY (943-3729) and visit our Web site at http://www.wideray.com.
PalmSource and Palm OS are registered trademarks and Palm and Palm Powered are trademarks of Palm, Inc.
Perseus is leading the transition from web survey software to Enterprise Feedback Management (EFM) solutions that help organizations better understand their world. Organizations worldwide rely on Perseus solutions to better identify and meet employee, customer and partner needs, and increase profitability by creating loyal relationships. Perseus products enable business professionals to quickly and easily obtain, analyze, and manage sophisticated enterprise feedback using intuitive web-based software. Perseus SurveySolutions® is a recipient of PC Magazine's Editors' Choice award for web-survey software, and is used by over 22,000 customers worldwide including over twenty percent of the Fortune 100. Perseus is a 2003 and 2004 Inc. 500 company and Deloitte Technology Fast 500 company, and a four-time Deloitte Technology Fast 50 company. Visit perseus.com for more information.
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