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Internet World Magazine, in partnership with Punk Ziegel & Company, Releases Results of 2002 Enterprise Storage Survey

9 out of 10 Respondents Consider Enterprise Storage to be a High Business Priority

DARIEN, CT (August 6, 2002) - The demand for enterprise storage solutions is on the rise, according to the results of a recent survey conducted by Internet World magazine, a Penton Media (NYSE:PME) business publication in conjunction with investment research firm Punk Ziegel & Company and market research firm Perseus Development Corporation. Administered to a group of Internet World subscribers, who have primary responsibility for specifying, recommending, authorizing or purchasing enterprise storage hardware and software, the survey was developed to assess the current and future adoption and deployment of a variety of storage solutions.

"This survey provides an excellent tool for understanding how storage solutions are being deployed today and how companies plan to deploy them in the future," commented Steve Berg, Senior Storage Analyst with Punk, Ziegel & Company.

Of the 495 executive and line-of-business managers who participated in the survey, 82% expect their organization's storage capacity to increase within the next 18 months. In addition 90% believe storage is "important to their enterprise," with 49% identifying storage as a "business critical priority."

"Corporate executives and line-of-business managers are clearly calling the shots when it comes to identifying the need, as well as funding the efforts to deploy business technologies," explains Phil Ripperger, Publisher of Internet World. "Our readership of C-level and senior management titles has demonstrated a serious level of commitment to increasing their organization's storage capacities. After all, competitive advantage is all about who has the best data and is able to access it the fastest."

With key demand drivers including disaster recovery, increased customer numbers, and gaining faster access to data making storage solutions a top priority, 66% of those surveyed will spend more than $10,000 on storage hardware, software and services in the next 12 months, with 26% spending more than $100,000.

"It is clear from our survey that major enterprises recognize that the latest storage technology will be important to their future success," adds John Pallatto, Internet World West Coast Bureau Chief. "Decision makers at these organizations are maintaining substantial budgets to implement the latest storage technology with the goals of reducing costs, increasing data availability, and streamlining storage management."

While levels of Storage Area Network (SAN) penetration are relatively low (only 26% of those surveyed have deployed a SAN), taking into account the high priority respondents place on enterprise storage indicates strong future prospects for storage networking equipment manufacturers. In addition, an impressive 52% of those surveyed are currently utilizing a Network Attached Storage (NAS) system with 26% of respondents also planing to implement a NAS solution in the next 18 months.

It is interesting to note that 25% of respondents have plans to implement the emerging storage virtualization software, indicating that companies in this space have significant opportunity and will benefit by more thoroughly educating end-users about the benefits of virtualization.

It is also important that due to significant interoperability concerns among respondents SAN homogeneity remains very high. The result is that vendors are competing fiercely to win the initial sale, knowing that once they begin doing business with an enterprise they are unlikely to be displaced by another vendor when follow up purchases are made.

The findings from this study will be featured in the October issue of Internet World. For more information on the Internet World Enterprise Storage Survey contact Phil Ripperger, Publisher at (203) 559-2919 or

About Internet World
Internet World ( is the leading business publication focused exclusively on business technology for management. Since 1995, Internet World has been the publication of choice for 200,000 CXOs and line-of-business managers from large to medium size enterprises who depend upon it to help them effectively combine and align business strategy, business process and information technology to achieve competitive advantage.

About Punk, Ziegel & Company
Punk, Ziegel & Company ( is a specialty investment bank which provides a full range of research, equity market making and corporate finance services centered around high growth sectors within the technology, healthcare and biotechnology industries. Punk Ziegel & Company clients are institutional investors, high net worth individuals and corporations who leverage Punk Ziegel & Company's highly focused, in depth research and corporate finance advice to take advantage of unique market opportunities.

About Internet World
Internet World is published by Penton Media (NYSE: PME), a leading, global business-to-business media company that produces market-focused magazines, trade shows and conferences, and Web sites. Penton's integrated media portfolio serves the following industries: Internet/broadband; information technology; electronics; natural products; food/retail; manufacturing; design/engineering; supply chain; aviation; government/compliance; mechanical systems/construction; and leisure/hospitality. For more information, visit


Ellen Greenfield
Internet World
(203) 559-2804

Steve Berg
Punk, Ziegel & Co.
(212) 891-5226

About Perseus
Perseus is leading the transition from web survey software to Enterprise Feedback Management (EFM) solutions that help organizations better understand their world. Organizations worldwide rely on Perseus solutions to better identify and meet employee, customer and partner needs, and increase profitability by creating loyal relationships. Perseus products enable business professionals to quickly and easily obtain, analyze, and manage sophisticated enterprise feedback using intuitive web-based software. Perseus SurveySolutions® is a recipient of PC Magazine's Editors' Choice award for web-survey software, and is used by over 22,000 customers worldwide including over twenty percent of the Fortune 100. Perseus is a 2003 and 2004 Inc. 500 company and Deloitte Technology Fast 500 company, and a four-time Deloitte Technology Fast 50 company. Visit for more information.


For more information, contact:

Brian Gendron
SHIFT Communications
Dwight Galler
Perseus Development Corporation
781.848.8100 x265