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Perseus Honored with 'Outstanding Website' Award by Web Marketing Association

BRAINTREE, MA (September 16, 2004) - Perseus Development Corporation’s Worldwide Website ( was named 'Outstanding Website' by the Web Marketing Association in its eighth annual WebAward Competition for Web site development. Perseus received this award for creating a website that demonstrates work above and beyond the standard of excellence. Perseus launched its new website this summer and receives more than 200,000 visitors per month.

"The WebAward competition is one of the ways leading web professionals demonstrate the effectiveness of their web development," asked William Rice, President of the Web Marketing Association. "Winning a WebAward not only provides valuable feedback from expert judges, but gives companies a valuable marketing tool and shows company management that their Internet investments are on the right track."

More than 1,300 sites from 19 countries were adjudicated in 85 industry categories during this year's competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology. The competition was judged by a team of independent Internet professionals representing a variety of relevant disciplines of Web site development. Judges included members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters.

The WebAward competition format allows Web sites to compete head to head with other sites within their industry to win the Best of Industry awards. Entries also compete against a standard of excellence to win Outstanding Website and Standard of Excellence WebAwards. Each site is judged on seven different criteria and earns a score between 0 and 70 points. The highest score in a given category wins Best of Industry for that category. If the remaining entries received a score of 60 or greater, they received the Outstanding Web site award. Entries that scored between 50 and 59.9 receive the Standard of Excellence.

The 2004 WebAward Competition was sponsors include BURST! Media, VentureDirect Worldwide, Oddcast, NewsUSA, O’Dwyer’s PR Daily, Small Army Creative Services, Burrelle’s Luce, Line 56 Media, and Perseus Development Corp. The Web Marketing Association thanks it sponsors for helping to make this annual competition possible.

Since 1997, the annual WebAward Competition is conducted by the Web Marketing Association, Inc. (WMA), an independent organization founded with the purpose of evaluating and recognizing the standard of excellence on the World Wide Web. Its Web site is located at The Web Marketing Association also has established the Internet Advertising Competition (IAC Awards) and the Interactive Investor Relations Awards.

A complete list of the winning sites can be found at the WebAward Web site at

About Perseus
Perseus is leading the transition from web survey software to Enterprise Feedback Management (EFM) solutions that help organizations better understand their world. Organizations worldwide rely on Perseus solutions to better identify and meet employee, customer and partner needs, and increase profitability by creating loyal relationships. Perseus products enable business professionals to quickly and easily obtain, analyze, and manage sophisticated enterprise feedback using intuitive web-based software. Perseus SurveySolutions® is a recipient of PC Magazine's Editors' Choice award for web-survey software, and is used by over 22,000 customers worldwide including over twenty percent of the Fortune 100. Perseus is a 2003 and 2004 Inc. 500 company and Deloitte Technology Fast 500 company, and a four-time Deloitte Technology Fast 50 company. Visit for more information.


For more information, contact:

Brian Gendron
SHIFT Communications
Dwight Galler
Perseus Development Corporation
781.848.8100 x265